GO! Products Sponsors MIS infield for NASCAR’s Sirius 400

For Immediate Release

Elmhurst, IL June 10, 2003 -  Mark A. Dronen, CEO and President of GO! Products, manufacturer of the awarding winning Grill N Chill^®, announced today a multi-year agreement between GO! and Michigan International Speedway to sponsor the MIS Infield, beginning with the Sirius 400, June 15, 2003 and extending to all major MIS events for the term of the agreement.

The sponsorship features signage, product demonstration tents, contests/giveaways, PA announcements, mentions in advertising/promotion/collateral materials, an on-track ceremonial lap showing off the Grill N Chill unit, and other exciting sponsorship involvement throughout the race week.

“MIS President Brett Shelton was instrumental in luring us to racing and MIS,” said Dronen. “More importantly, he truly partnered with us to ensure that our first experience in racing and venue sponsorship would result in maximum exposure and value.

Said Shelton, “I first saw the Grill N Chill unit only a few weeks ago and immediately thought what a great product it was for the racing and RV enthusiast.  MIS is the largest campground in the state of Michigan, and now we will have the ‘ultimate tailgate experience’ at our races in the Grill N Chill Infield.”.

“We are thrilled to be associated with MIS,” added Dronen. “It is one of the nation’s finest racing facilities and a favorite of both drivers and fans alike.  By associating the Grill N Chill brand with MIS, combined with our exciting infield and venue promotional activities, we feel we have a winning sponsorship opportunity that will effectively expose Grill N Chill to hundreds of thousands of prospective customers.”

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